If you’re in the wedding business, you know choosing the right venue is one of the most important decisions a couple will make. And if you have a Kansas City wedding venue, you need to ensure couples can find and book it easily. While every couple is looking for something a little different, wedding venue advertising can help you promote your venue’s greatest assets and most unique traits. So if you’re wondering, “How do I make my wedding venue stand out?” or “What do couples look for in a venue?” then you’re in luck. We have all the answers to help you market your Kansas City wedding venue with ease.
5 Wedding Venue Advertising Tips to Promote Your Kansas City Wedding Venue
If you find yourself asking, “How do I advertise my venue in Kansas City?” then you’re in the right place. Coming up with wedding venue marketing ideas can feel daunting and overwhelming. That’s why we’ve put our best advice in one place to help encourage and inspire you as you promote your Kansas City wedding venue.
1. Utilize Social Media and Trends
There are several ways to use social media to promote your Kansas City wedding venue and reach your target audience. Here’s how to make Facebook, Instagram, and Pinterest work for you.
Starting a Facebook page for your wedding venue is an excellent way to engage potential clients. You can run targeted ads, access analytics of your reach, and easily interact with couples who have questions. Many vendors see positive results in using Facebook for wedding venue advertising.
Instagram provides a great opportunity to showcase photos of what makes your venue special and unique. A page filled with curated pictures of your space enables potential clients to imagine their wedding day at your venue. Using relevant hashtags and hopping on trends, like reels, can also keep your audience engaged and inspired to book your venue for their big day.
Pinterest has long been one of the most popular ways couples dream about and plan their wedding day. Because users can create inspiration or dream boards for their weddings, showcasing photos of your venue on this platform is an excellent source of wedding venue marketing. You can increase website traffic and leads by including links to your website attached to beautiful images people will “pin.”
2. Use Wedding Advertising Platforms
Another popular way newly engaged couples search for venues is through wedding advertising platforms like Venues Made Simple. Couples use sites like these to view and compare different venues in their area. Promoting your wedding venue on a platform like Venues Made Simple will significantly increase your reach and help you secure more weddings.
At Venues Made Simple, we make it easy to promote your Kansas City wedding venue on our platform. Plus, you can customize your venue profile to share important information about your space, such as availability, pricing, and amenities! Showcase what makes your venue truly unique, which will ultimately lead to more bookings.
3. Create a Captivating Venue Website
First impressions matter. Your venue website is a couple’s first impression of what it will be like to work with you. Because of that, your website should accurately reflect your venue, amenities, and pricing. High-quality photos, clearly defined services and packages, and an easy-to-navigate layout will make all the difference for a first-timer’s visit to your webpage.
As you finalize your website, make sure it’s straightforward, aesthetically pleasing, and easy to read. Some fancy websites may look beautiful, but if a potential client can’t find what they’re looking for or a way to contact someone to answer their questions, they are more likely to move on before thoroughly researching your venue. While this is a less direct way of wedding venue marketing, it will make a significant difference.
If you need a website designer, check out By Jessie Jane–a local, independent design studio creating impactful brands and intentionally designed websites for passionate business owners!
4. Attend Local Wedding Shows
A great way to promote your Kansas City wedding venue is by attending a local wedding show. With a quick Google search, you can find upcoming shows in your area. While the application process may vary for each event, once you’ve attended your first, it will be easy to participate in others.
When it comes to wedding venue advertising at a wedding show, presentation is everything! Setting up a well-crafted and beautiful booth to showcase your most unique and special offerings is a great way to give potential clients a taste of what’s possible when booking your venue. It creates a welcoming atmosphere that encourages couples to approach your booth, ask important questions, and get a sense of what your venue offers.
5. Build Relationships with Other Vendors
Another excellent way to spread the word about your Kansas City wedding venue is to build relationships with other vendors. When a recommendation comes from a trusted source–like a couple’s favorite florist or a well-known wedding planner–potential clients are much more likely to reach out and request your services.
These mutually beneficial relationships are essential for effective wedding venue marketing. You will meet incredible people in your industry, be presented with many more opportunities, and create lasting relationships with vendors in your area. There are many wonderful Kansas City wedding vendors perfecting their craft and passion for creating beautiful events for couples in their city. If you want to get connected, we suggest checking out Wedding Vendor Social on Facebook!
How to Make Your Wedding Venue Stand Out in Your Advertisements
Now that we’ve discussed how to go about wedding venue advertising, it’s time to get more specific. There are intentional ways to make your space stand out when sharing your Kansas City wedding venue with the world. Here are some of the best ways to ensure your wedding venue is being marketed well:
– Use high-quality photos on your website, social media pages, and blog posts
– Use a call to action in your content to encourage people to interact with your business and book a call
– Consider hiring a website designer or consultant to ensure your webpage is well-designed while being easy to navigate
– In all your advertising efforts, showcase your venue’s most unique and special traits
– Make it easy for couples to learn about pricing, availability, and package options
– Use friendly and professional language to ensure potential clients feel they can trust you and the services you provide
– Utilize a venue marketing platform like Venues Made Simple to reach more engaged couples and simplify how they find and book their venue
Venues Made Simple Takes Wedding Venue Advertising to the Next Level
Wedding venue advertising doesn’t have to be intimidating when you have access to wedding venue marketing ideas like the ones shared in this blog post! Are you unsure where to start or still feel a little overwhelmed by your options? Using a wedding venue advertising platform is a great first step in promoting your services. We would love to feature your Kansas City wedding venue on Venues Made Simple–learn more and join today!